Shop Small Direct Mail
CLIENT: American Express Global Merchant Services
ASK: In one of the largest reward deals ever offered by American Express, card members received double rewards throughout the 2016 holiday season. This trifold direct mail was one piece of an extensive marketing campaign to support small businesses, drive awareness of the offer, and grow merchant activation. It also served the purpose of delivering promotional point-of-purchase signage.
DESIGNERS: Rey Tagatac, Beth Roche
Direct Mail cover
Trifold Direct Mail, first flap open
Trifold Direct Mail, full open view, center pocket with promo signage
Promotional materials enclosed within center pocket of Direct Mail piece
Promotional Tent Card and Shop Small Decals, front and back
American Express Green Card Brochure
CLIENT: American Express Consumer Product Services
ASK: American Express Green Card members value the balance of pleasure, responsibility, and protection, and this direct mail piece aimed to outline the benefits of membership to prospective consumers. When asked to refresh an existing three-piece direct mail package featuring a letter, brochure, and application, our team combined all pieces into one cohesive roll-fold design. The intent was to make a large amount of information digestible, yet attractive.
DESIGNERS: Rey Tagatac, Beth Roche