American Express Check Presenters
CLIENT: American Express Global Merchant Services
ASK: Following the first re-design since 1988 of the classic leatherette check presenter, American Express GMS tasked us with creating an email blast to drive awareness of the exciting new product among less-engaged restaurant merchants.
DESIGNER: Beth Roche
Movable Ink capabilities allowed us to pique interest by serving up contextually relevant images of breakfast, lunch, and dinner based on time of email open. We also drove engagement by dynamically populating a receipt with the recipient restaurant name, as well as date and time of open.
ERGO Interactive original agency photography, Lunch & Dinner images
Email creative featuring Breakfast image
Amex Travel European Foodies
CLIENT: American Express Travel
ASK: Showcasing European cities widely known for their unique culinary experiences, this Amex Travel opt-in email was content-focused, inspiring users to travel abroad while highlighting the benefits of booking with amextravel.com.
DESIGNER: Ryan DeGuzman
American Express Free Ads
Email creative featuring customizable hero image & GIF animation
CLIENT: American Express Global Merchant Services
ASK: Business owners who accept American Express cards are able to raise awareness for their business and attract valuable customers by creating personalized online banners completely free. With the purpose of driving advertising applications, this campaign called for an extensive versioning strategy, targeting specific industries with personalized messaging.
DESIGNER: Ryan DeGuzman